OpenAI Debuts ChatGPT Shopping Assistant for Holiday Season
OpenAI, the Microsoft-backed AI research firm, has launched a shopping assistant within ChatGPT ahead of the holiday rush. The feature allows users to query product comparisons, request recommendations, and research purchases through conversational prompts like 'Find the quietest cordless stick vacuum for a small apartment.'
The assistant employs follow-up questions, web searches, and user chat history to refine responses. While simple queries receive instant answers, complex requests trigger a dedicated research mode that delivers detailed analyses within minutes.
Available across all subscription tiers, the tool activates via shopping-related questions or through a dedicated menu option. The rollout coincides with peak retail activity, positioning ChatGPT as a potential disruptor in e-commerce discovery.
